Inspired by the City of Broad Shoulders, the BLACKLINE bicycle has a strong spirit
and is ready for just about anything. It takes its name from Chicago’s iconic elevated train
lines that run throughout the city, non-stop. While the ‘L’ will get you from station to station,
the BLACKLINE is the ride that gives you the freedom to get everywhere in between.
Agency: MINIMAL, Inc x METHOD
Client: Oregon Manifest
Creative Field(s): Product Design
Type: Professional Contest
There is a special feeling when you ride the flat streets of Chicago. We agreed
that no other city in the world gives that special joy. We wanted to find back this
childhood emotion when you feel invincible and do whatever you want.
I was fully involved in the research and creative phases. I have initiated the
original formal design approach on the frame and bars. While integrating all
the brief requirements to make them invisible, we kept the design simple,
dynamic and unique. We manage to give this urban rugged feel which reminds
to every rider why we love riding so much.
The result is the ultimate urban utility bike, ready for anything and built for the city life.